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'A party season essential
'I couldn't put the story down' Jaffa Reads Too
* Get things done on time and on budget
Although the book is meant as a first introduction for engineers and medical doctors
Numerous case examples and most common treatments
Principles of Marketing Welcome Charts 'A party season essentialBrassington and Pettitt's Principles of Marketing has proven to be hugely popular with first time marketing students leading them painlessly through their course from basic principles such as 'what product should I market?' to more specialised topics such as 'Relationship Marketing'. This comprehensive 4th edition combines the freshness that people love with new and updated cases and now it is set apart from other Principles texts with an unrivalled
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US$ 28.00